Hair Products

For years, parents expected kids to share their adult hair
products, assuming that hair of all ages had the same needs. Now,
kids have access to kid-centric lines, made with high-quality
ingredients to keep their hair pure and free from chemical damage.

Dick Hegener, president of Custom Formulations, a hair care
manufacturing company based in Cologne, Minnesota, says that
parents are really embracing more natural products aimed specifically
at kids, including styling aids (i.e. hair-spiking balm),
like Pigtails & Crewcuts’ Groovy Goo. He said that busy
moms on the go gravitate towards Pigtails & Crewcuts’
No No Knots, a detangling spray that makes it easy (and
painless) to make sense of bed head, without
shampooing, and kids are also drawn to products for
their inviting scents, like the strawberry-scented Pigtails & Crewcuts
Berries and Bows conditioner and grape-like Goofy Grape shampoo.

Scott Knapp, account executive with Circle of Friends
(www.cofbath.com), which is based in Los Angeles, says that
shampoo scents such as raspberry and pineapple have also developed
a huge following, and he expects banana to be a popular scent in
2012.

In addition, Circle of Friends, which specializes in gentle kids
shampoo that is free of harsh chemicals, including sodium lauryl
sulfates, will be coming out with a new product aimed at kids that’s
similar to Moroccan oil, giving the hair a beautiful finishing shine.
“This is something that’s grown tremendously in the adult category,”
says Knapp. “Moroccan oil is everywhere.”
Knapp adds that the place that Circle of Friends is seeing the
most growth is the lice prevention category. That’s right—prevention.
“In the past, when you were dealing with lice, you were dealing with
treatment,” says Knapp. “It’s been proven time and again that people
are getting more sophisticated, as they realize there are ways of
actually preventing lice from getting into the home.” Circle of Friends
sells a line of products that combine tea tree oil, lavender and other
oils that actually repel lice. “If there is a lice outbreak and the children
are using our products, they will not get lice,” says Knapp.

 

( This is a portion of an article written by Kate Silver on Hair Trends for Pigtails & Crewcuts)

Categorized: Hair Care, Hair Products
December 8th, 2011